Research & Testing
This set of materials for the toolkit were developed for Nyanza Province, a priority area for the Government of Kenya's MC program. The principles, objectives and outcomes are derived from the broad framework of the National VMMC Communication Strategy, and these materials will be adapted for additional areas in Kenya. C-Change emphasizes information be tailored to specific audiences, including women, faith leaders, business leaders, and village elders. In addition, emphasis is placed on developing materials to address different information needs at different stages in the behavior change process.