The Tanzania Marketing and Communications for AIDS, Reproductive Health, Child Survival and Infectious Diseases (T-MARC) project is a six-year (2004–2010), $23 million, USAID initiative implemented by the Academy for Educational Development (AED). T-MARC's mission is to contribute to improvements in the health status of Tanzanian families and reduce the transmission and impact of HIV/AIDS. T-MARC formed public-partnerships to develop and expand consumer markets for a broad range of health products (e.g., condoms, contraceptives, diarrhea treatment products, malaria prevention and treatment products, etc) and promote behavior change to improve public health.

Health communication materials developed by T-MARC are provided below.