Kenya’s population is growing by one million every year and projected to reach more than 50 million by 2025, making it one of the most populous countries in Africa and raising concern over the negative impact on health, specifically maternal and infant mortality, education, environment, infrastructure and water supplies. To address this challenge, C-Change with the Kenya Division of Reproductive Health (DRH) and partners launched a mass media campaign focused on changing beliefs and behaviors among young men and women ages 25-35 to promote child spacing and informed choice of modern contraceptive methods. With the campaign slogan of “Plan for Yourself a Good Life,” the materials were designed in local languages for radio, print, and outdoor displays in regions across Kenya where the contraceptive prevalence rates are the lowest. Messages focus on health and other benefits families receive by using family planning, including a higher quality of life for their children. The materials also promote ANC visits and births at a health facility in order to assist Kenya to reach the Millennium Development Goals and the country’s Vision 2030. The materials were launched just prior to the National Leaders’ Conference on Population and Development which brought nearly 1,000 local, regional and national leaders together to identify ways to address the emerging population challenges and shape the way forward.