The Global FISH Alliance (G-FISH) launched the Know Your Source campaign to highlight the importance of understanding where and how your food is sourced. Implemented by FHI 360 and funded by USAID, the Global Fish Alliance (G-FISH) is a partnership sponsored by USAID to strengthen shared knowledge among collaborating partners, and with the interested public, on sustainable fisheries and responsible aquaculture practices. For more information visit http://knowyoursource.org/initiative.html