Half The Sky Coalition Social Media Playbook


This playbook developed by C-Change in partnership with the Half the Sky Movement, Show of Force, Fenton, Games for Change, E-Line Media, and Mudlark, is intended to supplement the information covered in three webinars, and provide information for social media beginners. The goal of this document is to educate, support, and mobilize those working to empower women to utilize social media and mobile technology as an additional and potent new tool to drive up engagement around this movement.

The webinar series referenced above covered the following topics:
  • Utilizing Social Media for Constituency Engagement
  • Mobilizing Technology and Text Message Campaigns
  • Integrating Twitter into Communications Strategies


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