Implemented by USAID, the Ghana Sustainable Change Project aimed to improve the health of Ghanaians through the use of communication and social marketing initiatives over the course of five years. The project developed and implemented BCC activities in malaria as well as in other high priority public health sectors, with an emphasis on interpersonal communication at the district level and below. Working in 37 districts, located in seven of the 10 regions of the country, AED developed behavior change strategies, provided social marketing support, and strengthened the capacity and abilit of government officials and policymakers. The Ghana Sustainable Change Project composed a series of posters and brochures focused on the prevention and treatment of malaria. Targeting mothers, fathers, and communities, these communication materials encourage the use of insecticide treated bed nets, provide information on Artesunate-Amodiaquine as the drug of choice to treat malaria, and promote couples (primarily females) to seek intermittent preventive treatment (IPT) during pregnancy.
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