Research & Testing
C-Change developed the material formats and drafts using Action Media methods with audiences with lower literacy skills in a rural community in South Africa. Action Media, which is based on Action Research (action, reflection, observation, and again action, allows participants to find their own solutions and answers to their questions. A few concentrated sessions over two and half days allowed for processing thought, adult learning, reorganizing inner dialogues, and peer-to-peer learning, which resulted in draft material formats and messages. These draft prototypes were then concept tested and pretested in six countries in southern Africa. The materials went through several iterations based on audience feedback. Stakeholder consultations were also conducted with government counterparts, donors, and partners for technical input and buy-in.