Research & Testing
Take Control’s mission is to guide the development of social and behavior change communication (SBCC) strategies for HIV and AIDS through a consultative and participatory process. SBCC Strategies are designed to provide a coordinated basis for the activities of individual partner organizations on all levels of the response, national, regional and local. The objective of these strategies is to change knowledge, attitudes and those behaviors that impact HIV and AIDS in Namibia through the mobilization and coordination of partner efforts in communication on all levels and through all channels including mass media and inter-personal communication.
Monitoring & Evaluation
The campaign was recognized in August 2010 for excellence in HIV and AIDS communication by the African Network for Strategic Communication in Health and Development (AfriComNet) in Johannesburg, South Africa. "Break the Chain" was the first runner-up in the category "Multi-Channel Communication Strategy", bringing together a highly visible mass media campaign with interpersonal communication interventions across Namibian communities. In a series of Focus Group Discussions conducted three months into the campaign across Namibia, respondents describe the campaign as "new" and "different". They also say that it made them re-evaluate their personal risk of HIV. The MCP TWG is currently in the process of developing a more formal first-phase evaluation to determine what impact has been made on knowledge so far.