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Title of publication:"Break the Chain" National SBCC Campaign
Media Format:Banner/Sign, Brochure, Campaign Materials, Flipchart, Multimedia, Pamphlet, Radio Spot, Television Spot
Date of production:2010
Countries:Namibia
Subjects:Behavior Change, HIV Prevention, Social Change
Audience:General
Languages:English
Description:The campaign addresses a key driver of the HIV epidemic in Namibia, the practice of multiple and concurrent sexual partnerships (MCP). The ultimate goal is reduction of HIV transmission in the country.
Producers:Desert Soul, Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ), Global Fund, IntraHealth International, Nawalife, C-Change/AED, UNAIDS, UNICEF, United States President's Emergency Plan for AIDS Relief (PEPFAR), USAID
Organization:C-Change/AED
Phone:+264-61-232-990
Number of Downloads:8

Summary

Break the Chain is a multi-level, multi-channel campaign with a mass media component of TV spots, radio spots and dramas; and billboards, posters, and flyers for awareness raising and knowledge increase around multiple concurrent partnerships (MCP). The media component is linked to IPC materials for use by civil society and other partners in communities and workplaces, to create discussion around MCP, transactional sex, cross-generational sex, and couples' communication. The Integrated Session Guides are participatory sessions that can be implemented by field workers and volunteers in communities, workplaces and clinical settings to generate discussion on the drivers of the HIV epidemic with target audiences in three age groups: 10-14, 15-24 and 25-49 years old. The Guides assist partners working in the prevention of HIV and will result in widespread discussion for behavior change, contributing to HIV reduction and prevalence in Namibia.

Comments

Other producers of this project include NASOMA and the Ministry of Information and Communication Technology's Take Control Partnership. For additional mass media campaign tools and information, please visit the campaign blog .

Research

Take Control’s mission is to guide the development of social and behavior change communication (SBCC) strategies for HIV and AIDS through a consultative and participatory process. SBCC Strategies are designed to provide a coordinated basis for the activities of individual partner organizations on all levels of the response, national, regional and local. The objective of these strategies is to change knowledge, attitudes and those behaviors that impact HIV and AIDS in Namibia through the mobilization and coordination of partner efforts in communication on all levels and through all channels including mass media and inter-personal communication.

Evaluation

The campaign was recognized in August 2010 for excellence in HIV and AIDS communication by the African Network for Strategic Communication in Health and Development (AfriComNet) in Johannesburg, South Africa. "Break the Chain" was the first runner-up in the category "Multi-Channel Communication Strategy", bringing together a highly visible mass media campaign with interpersonal communication interventions across Namibian communities. In a series of focus group discussions conducted three months into the campaign across Namibia, respondents described the campaign as "new" and "different". They also said that it made them re-evaluate their personal risk of HIV. The MCP TWG is currently developing a more formal first-phase evaluation to determine what impact has been made on knowledge to date.

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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of Agreement No. GPO-A-00-07-00004-00. The contents are the responsibility of C-Change, a project managed by FHI 360, and do not necessarily reflect the views of USAID or the United States Government.