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English Title:The ancestors never die
Title of publication:Los ancestros no mueren, Mouwetiñu wayunagu
Media Format:Radio Program
Countries:Honduras
Subjects:HIV Prevention
Audience:General
Languages:Garifuna, Spanish
Description:The ancestors never die" is a 90-episode radio novella filled with dialogues in Garifuna and Spanish language and culturally appropriate stories contributing to build self efficacy especially among the Garifuna youth to battle HIV AIDS. It was launched on May 30, 2005 by the Garifuna IEC Committee as a continuation of their enter-education work.|The Garifuna IEC Committee comprised of members of Honduras’ Afro descendant population that has rarely been reached with public health information and the MSM IEC Committee launched their first communication strategy using entertainment education approaches to prevent HIV/AIDS. Both IEC Committees have implemented their communication strategies training over 170 volunteers in design and production of 14 theatre pieces with HIV AIDS prevention messages, carried out 37 presentations reaching over 3,400 members of the Garifuna and MSM population.
Producers:Health Communication Partnership (HCP), USAID, Honduras Secretaría de Salud
Organization:Health Communication Partnership (HCP)
Number of Downloads:96

Research

Honduras has reported 60% of Central America’s HIV cases, although it represents 17% of the population (UNAIDS, 2004). The Garífuna, a community of African migrants who live on the northern shore, have an estimated HIV prevalence of 8.2% in men and 8.5% in women. They are vulnerable to HIV transmission due to their isolation on the Atlantic coast, youth leaving their communities to work, poorer infrastructure and less access to health services. Socioeconomic status and education are lower, and the common practice of multiple partnerships transmits the disease more rapidly. Religious beliefs, such as traditional practice of ancestor worship and the role of religious figures may impact preventive and treatment attitudes and behaviors. In response, the first Garifuna radio drama “Los Ancestros no Mueren” was developed to provide information about HIV/AIDS and model preventative attitudes and behaviors through the characters.

Evaluation

To assess the reach of the drama and obtain information about the audiences’ opinion, a random household rapid-assessment survey was conducted. 329 Garifuna youth aged 14-26 from 7 urban, semi-urban and rural communities Garifuna communities (Triunfo de la Cruz, Rio Esteban, Masca, Travesia, Cusuna, Limon and Sangrelaya) in 3 Departments (Atlantida, Cortes and Colon) of Honduras were interviewed. The results of the rapid-assessment of the Garifuna radio drama “Los Ancestros no Mueren” conducted only two months after the first episode was aired are promising. Sixty-one percent of the youth interviewed had heard the radio drama. In addition, the majority of the youth exposed (68%) spontaneously mentioned that the radio drama addressed HIV/AIDS. These results confirm that most of the youth are being reached and that it is clear that the radio drama emphasizes HIV/AIDS. The rapid assessment also identified areas for improvement.

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